Adult waterproof bottom pet pads are disposable paper urinary incontinence products and one of the adult care products. Most products are sheet-like when purchased, and pants-like when worn. It is mainly suitable for people with severe incontinence, paralyzed bedridden patients, and people unable to go to the toilet when going out.

       Today's adult diapers do not only exist for people with hidden physical illnesses. With the progress of society and the openness of people's minds, the use of adult diapers has become more and more common, and has gradually become normalized and life-oriented. For example, during the World Cup, in order to deal with emergency situations when waiting for a seat, many young fans who want to cheer for the team outdoors choose to buy adult diapers to deal with physical problems.

       Current status of my country's adult diaper market

       With the continuous changes in my country's population structure, the entire industry has entered a period of rapid growth in recent years. Adult diapers belong to adult incontinence products. According to the research performance of the adult incontinence product market, it is not difficult to see the status of adult diapers.

       According to the survey, the domestic market for adult incontinence products has exceeded 6 billion yuan, but the market penetration rate is still far below the world average of 12%. In 2018, the market for adult incontinence products reached 7.03 billion yuan, an increase of 11.8% over 2017. The market penetration rate is 3%. Among the total consumption of adult incontinence products by tablets, diapers accounted for 66.9%, an increase of 13.2% from the previous year, diapers accounted for 11.6, a decrease of 1.5% from the previous year, and nursing pads accounted for 21.5%, a decrease from the previous year 11.7 percentage points.

       From a global perspective, in 2018, the consumption of adult incontinence products (diapers and diapers and mattresses) was approximately 59.4 billion tablets. This is an increase of 9.9% from 2017. In the five years from 2018 to 2023, global adult product sales are expected to grow at an average annual rate of 9.5%, reaching 93.4 billion pieces. In North America, Europe and Japan, cushion products for mild incontinence and pull-up pants for moderate to severe incontinence are still the fastest growing types of incontinence products.

       It can be seen that, as a rapidly developing consumer product, the rapid growth of adult diapers in the adult incontinence product market has led the market trend. At this time, brand awareness and sales channels need to be paid more attention. For enterprises in the industry, it is essential to establish a trustworthy brand and a huge sales network. High-end and low-end products coexist in China's adult incontinence product market, and competition among international brands, domestic well-known brands and local brands is becoming increasingly fierce.

       Factors Affecting the Development of Adult Diaper Market

1. Population ageing

       With the increase of age, the number of people aged 65 and over in China is increasing year by year. In 2017, the population of this age group in China reached approximately 150 million, ranking first in the world. The growth of the elderly population provides a huge consumer group for the adult incontinence product market. The elderly population continues to increase. With increasing consumption power and changing health concepts, the market's demand for adult diapers and other incontinence products will continue to grow.

Second, the elderly have a higher rate of bed rest

      Physicians of Japan’s Hospice Medical Association Miyamoto Kenji and Miyamoto Reiko and his wife once issued such a proposition: “When people grow old, they should live in nature, and should not violate human dignity and prolong human suffering with various invalid medical treatments. Survival."

      And China's traditional culture is: filial piety comes first. In other words, unless there are specific circumstances, most of the elderly and their families and children will do their best to protect the elderly’s life in their later years. In this process, it is inevitable that coercive measures will be used or invalid medical waste will be produced.

      However, according to the common perception of Europeans and Americans, the elderly will naturally lose their appetite at the end of life. This is a matter of course. Using various methods to prolong the life of the elderly is to interfere with the natural development of others, but is regarded as an infringement. Human rights and ethical behaviors are even more regarded as elder abuse.

       I would rather stay in bed and live for a few more days with the company of a caregiver, rather than let my physical condition develop naturally and face death.

       Differences in cognition can lead to differences in industrial development models. "Although I am sick, unable to take care of myself and need daily care, I still want to live an extra day." This should be the most in line with the characteristics of the Chinese elderly and indirectly lead to it. The market for waterproof and washable underpads, nursing pads and other products is rising.